Post by account_disabled on Mar 6, 2024 23:11:33 GMT -5
More than 2 billion people from 180 different countries use WhatsApp monthly. In Brazil, the application has surpassed all others in terms of popularity in recent years. The vast majority of people around here use the messenger on a daily basis, whether to send a meme in a relaxed conversation, to connect with relatives, to resolve work-related issues, make calls or even shop. And it was all this popularity that made WhatsApp an almost mandatory platform for company comunication. To better understand Brazilian WhatsApp users, Opinion Box carried out a targeted survey . In today's publication, you will find highlights of the report in order to understand the behavior of Brazilian WhatsApp users. Check out! 99% of Brazilians open WhatsApp daily There is no denying it, WhatsApp is a popular phenomenon in Brazil. The survey identified that 99% of respondents open the WhatsApp application at least once a day. Of this total, 35% keep the messenger open all day. The number brought by the 2022 survey actually shows a considerable increase compared to the 2021 data. In the previous report, only 86% of respondents said they use WhatsApp every day, an increase of 13 percentage points. When asked about the most common forms of use within the platform, users mainly highlighted text messages (91%) and audios.
Also according to Opinion Box research, the Status function – a feature inspired by Instagram Stories – appears as the app's least popular function. Only 37% of those interviewed said they used it. In 2021, 54% of the population said they published Status updates. Users' relationships with brands and products on WhatsApp When WhatsApp Business was launched in January 2018, its main objective was to improve two-way communication between companies and their customers. Since then, the platform has become a powerful means of communication for brands and their target audiences, facilitating Industry Email List access to information and transactions, as well as receiving any assistance that consumers may need. The report found that 80% of respondents said they communicate with companies via WhatsApp, reflecting the success of the functionality. At the same time, 66% of messenger users reported making a purchase or using the platform to find a service. In 2021, this number was 52%. Furthermore, it is interesting to see that, among those who made a purchase, 38% did so in the 12 months prior to the survey. Results like this highlight the commercial potential of WhatsApp.
Improved two-way communication between a business and its customers through WhatsApp can be used for a variety of purposes. According to the report, customers like to use WhatsApp to communicate with companies for two main reasons: to answer their questions and collect additional information about the company. Second and third place goes to receiving technical assistance (69%) and receiving advertisements (53%). Voice and video calls on WhatsApp The WhatsApp app has supported voice and video calls since 2015. Making calls from a computer is now also an option. Users are attracted to this choice as it is easy to use and does not require any learning curve. The majority of WhatsApp users (77%) use the voice calling feature at least once a week, with another 17% using it daily. Additionally, 59% participate in video chats at least once a week, with 9% reporting this practice daily. More calls via WhatsApp than via the operator itself? You are absolutely right about that! Now that voice and video calls made using the feature represent more traffic than calls made within the carrier's own infrastructure, it's safe to say that this feature has achieved widespread adoption. After all, calls via WhatsApp are more practical and economical. This means that 60% of respondents prefer to use WhatsApp instead of the minutes allocated to their regular phone bill.
Also according to Opinion Box research, the Status function – a feature inspired by Instagram Stories – appears as the app's least popular function. Only 37% of those interviewed said they used it. In 2021, 54% of the population said they published Status updates. Users' relationships with brands and products on WhatsApp When WhatsApp Business was launched in January 2018, its main objective was to improve two-way communication between companies and their customers. Since then, the platform has become a powerful means of communication for brands and their target audiences, facilitating Industry Email List access to information and transactions, as well as receiving any assistance that consumers may need. The report found that 80% of respondents said they communicate with companies via WhatsApp, reflecting the success of the functionality. At the same time, 66% of messenger users reported making a purchase or using the platform to find a service. In 2021, this number was 52%. Furthermore, it is interesting to see that, among those who made a purchase, 38% did so in the 12 months prior to the survey. Results like this highlight the commercial potential of WhatsApp.
Improved two-way communication between a business and its customers through WhatsApp can be used for a variety of purposes. According to the report, customers like to use WhatsApp to communicate with companies for two main reasons: to answer their questions and collect additional information about the company. Second and third place goes to receiving technical assistance (69%) and receiving advertisements (53%). Voice and video calls on WhatsApp The WhatsApp app has supported voice and video calls since 2015. Making calls from a computer is now also an option. Users are attracted to this choice as it is easy to use and does not require any learning curve. The majority of WhatsApp users (77%) use the voice calling feature at least once a week, with another 17% using it daily. Additionally, 59% participate in video chats at least once a week, with 9% reporting this practice daily. More calls via WhatsApp than via the operator itself? You are absolutely right about that! Now that voice and video calls made using the feature represent more traffic than calls made within the carrier's own infrastructure, it's safe to say that this feature has achieved widespread adoption. After all, calls via WhatsApp are more practical and economical. This means that 60% of respondents prefer to use WhatsApp instead of the minutes allocated to their regular phone bill.
